Food Photography for Restaurant Owners. Easy Tricks to Great Food Pics!
As the owner of a restaurant on a perpetual shoestring
budget, I’ve had to fill a lot of roles (Jack of all trades- master of none!). For
the small business owner, calling in the pros for everything you need just gets
too expensive.
So, one thing that I’ve learned to do for myself is my own
food photography, for menus, promos and adverts.
I’ve written this hub primarily for owners of food related
business, to pass on what I’ve learned. Here are 8 tips for taking great food
shots. Hopefully I can inspire you to start taking your own food pics and to
start saving a little money for your own bottom line!
I don’t consider myself a great photographer (very much a
point and shoot man), but I have learned (after taking some terribly inedible
looking shots along the way) how to present food in a good light (pun
intended).
Here are my top 8 tips for taking food pictures that’ll look
as good as your food tastes! Food Photography Tips
Use natural
light – time your photo shoot for the late afternoon to take advantage of
those lovely angular rays of sunshine and set your food up in front of
your largest sunniest picture window. I’ve tried taken food pics at night
and they never look very appetizing. Use
super close ups – get within inches of the food, and take pics from all
angles. I’m partial to side views (where my camera is inches away and just
above the side of the plate) but you never know what’s going to look best
until you get to the editing phase. Take
loads of shots - why not, digital film is cheap! Work
quickly – Have everything ready for the shoot before you get the food
ready. You don’t want your lovely lettuce to start wilting while you set up
your tripod! Think
about your background – make sure that what shows behind the food is clean,
attractive and doesn’t distract from the picture’s focus. Style
it up – You’re not (necessarily) going to eat this food, so feel free to
poke around in it (fluffing up salads, wiping sauces, etc.) to perk it up
and to keep it looking beautiful. Use
props – we serve big platters of food, so I like to use props to give the
picture a visual context (a bottle of soda, beside the plate, for example)
– so that people know just how big that platter of ribs I’m advertising
is! Other props, such as utensils, or a vase of flowers, can add visual
interest to a picture. Make
it shiny – this is a tip I got from a pro, and it really helps to make
food look appetizing. Take a little spray oil and mist whatever you’re
shooting to give it a sheen – really looks great in a picture.
Related articles:
learn digital photography
cool photo effects online
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